Morinaga, a leading Japanese confectionery manufacturer with global sales of $1.9bn partners with May and Raeburn Limited as its exclusive distributor. Launching in February, Hi-Chew sweets will be sold nationally in the UK retail market. This introduction across the UK follows on from a successful test launch in the convenience and Asian channels.
Success in Japan and the US – The brand remains the best-selling soft candy in Japan, with a 35.5% brand share, and has delivered double-digit growth for six consecutive years in the US, with estimated retail sales now at over $100m and with the brand being carried by Walmart, Kroger, Costco & Walgreens.
With a broad range of over 170 flavours created for Hi-Chew, there is an option for
everyone, from exotic dragon fruit to universally popular strawberry.