Author: Matthew

Leading pet food manufacturer Pets Choice Limited are delighted to announce the acquisiton of pet brand, TastyBone.

TastyBone is the UK’s no1 manufacturer of nylon edible and rubber chew and play toys. The acquisition took place on 3^rd March 2016 after founder and managing director, Ken Seymour, made the decision to retire and search for a suitable buyer.

Tony Raeburn, CEO of Pets Choice commented; “This is an exciting time for Pets Choice and we are excited to be adding such a fantastic brand to our portfoilio. TastyBone has a great catalogue of products and we can’t wait to start the new venture.“

He continued; “ While we will see some small changes with the additional resources available at Pets Choice headquarters, overall things will be very much business as usual for both Pets Choice and TastyBone. Steph Ayres, who is the daily contact for most TastyBone customers will be moving across to become part of the Pets Choice team’’

Ken commented; “I am delighted with the recent acquisition by Pets Choice and think that Tony and the team are the perfect fit to further expand the TastyBone brand, taking it to the next level. I am looking forward to enjoying my retirement after 43 years in the Pet Trade with the knowledge that TastyBone is in excellent hands !”

Pets Choice have produced quality pet food since 1881, manufacturing and providing food and treat products for dogs and cats under our Webbox, Davies, Oceanic and Goodwyns brands. As well as our branded product, we also produce private label goods. Our services include packaging design, fulfilment and logistics alongside the manufacture of food and treats. We are a trusted partner for extruded food, moist food and retorted trays and baked fresh meat treats.
We have 2 manufacturing sites and a 140,000 sq ft warehousing facility and seek quality distributors, retailers & specialist pet independent stores to the join the Pets Choice family. If this is you, please get in touch.

A Scrummy Story

From humble beginnings making a small range of flapjacks in a kitchen in 1987 our company became the market leader in single serve flapjacks, a new range of muffins and cake slices followed this. Since then we have increased our bakery range to include lots of other special hand crafted treats. From our BRC accredited bakery here in Coventry our team are passionate about our products and customers, always looking for ways to make our products even more scrummy. For our customers we manufacture a full range of single serve and multipack format snacks.
We don’t use any artificial colours, flavours or hydrogenated fats in our Oh So Scrummy products and use the best of ingredients to ensure deliciousness in all our products. We’re always working on new ideas and flavours for our customers so keep checking for innovative new products.

Our Principles

Our business has been built on our principles :

Honesty, integrity and openness it is important that we are honest with ourselves, our clients and our customers and to work with strong moral principles in an open manner

Confidentiality it is important that at all times we give full confidentiality to our clients and customers
Quality we only work with clients who offer quality products, we are not prepared to sacrifice our reputation by taking on inferior products we do not believe in

Small client base we work with a small and reliable client base, enabling a much closer working relationship than normal, encouraging clients to attend meetings and have full input, and we never forget it is your business!

Stability it is important that for our sanity and our client’s peace of mind that we grow our business within a stable and secure environment. Our Company is Dunn & Bradstreet A1 rated with no overdraft requirements and profits are kept within the business to fund expansion

At M&R we use a blend of research methods to ensure we stay ahead of curve and give our clients the most strategic and hassle free route to market.

For more information about UK trends and developments in the marketplace why not visit Kantar: http://uk.kantar.com/business/retail/